Press release -

Oumph! phasing out plastic packaging to introduce recyclable cardboard

Oumph! is phasing out plastic in preference for recyclable cardboard packaging. The multi award-winning Swedish plant-based food producer is rolling out the new cardboard packaging into all markets where Oumph! is sold, starting with the UK, Australia, and the Netherlands.

"Our food is a progressive choice and we wanted the packaging to match that. With our new recyclable packaging the aim is to further further limit our environmental impact", says Linda Arnason, Global Brand Manager at Oumph! which is one of the LIVEKINDLY Collective's brands.

Arnason, who is leading Oumph!'s packaging project continues:

"There are certain challenges in creating a more sustainable packaging for frozen food, and we are pleased to announce that we've found a solution with recyclable cardboard packaging. Not only is it better for the environment, but we're also receiving positive feedback from retailers because the packaging is easy to stack, and requires less freezer space."

The new Oumph! packaging is now available in the UK, Australia, and the Netherlands, and will be rolled out in Sweden, the Nordic countries, Germany, Ireland and South Africa this spring.

The new packaging is designed to match Oumph!’s bold brand attitude, and it has received good feedback from consumers and retailers alike.

"Oumph! has an edge as a brand and we want that to be reflected in the packaging. We believe the new design will stand out in the supermarket freezers for consumers to easily find their favourite Oumph! product", comments Anders 'Ankan' Linden, Co-founder, Corporate Chef and Head of Innovation at Oumph!

"With several new product launches planned for this year, the new cardboard packaging plays an important part as we continue to develop tasty, appealing and innovative plant-based food products."

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Oumph! is one of the brands of LIVEKINDLY Collective.

Recent awards for Oumph! include:

• Best Vegan Meat, PETA UK 2021

 Best Brand, The World Food Innovation Awards 2021

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm.

As a collective of founders, entrepreneurs and business leaders from across the globe, LIVEKINDLY Collective is uniquely positioned to create impact with speed, at scale.

Through its portfolio of brands, Oumph!, The Fry Family Food Co., LikeMeat, No Meat, and The Dutch Weed Burger, LIVEKINDLY Collective is providing consumers around the world with healthy, sustainable and delicious food options.

Furthermore, the company is the voice of the plant-based movement, communicating informative, entertaining and inspiring content through its media and lifestyle platform, LIVEKINDLY, at www.livekindly.com

LIVEKINDLY Collective has 500 employees and sells in more than 40 countries around the world.

LIVEKINDLY Collective was recently awarded Best Plant-Based Business in the World Plant-Based Awards 2021.

To learn more, visit www.thelivekindlyco.com

Oumph! links Website I Instagram I Facebook I TikTok I Twitter I YouTube


Topics

  • Food, Drink

Categories

  • oumph!
  • veganuary
  • plantbased
  • veganuary2022
  • livekindly collective
  • oumph
  • vegan

About Oumph!

Oumph! is an award-winning, plant-based brand from Sweden. Since its launch in 2015, Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs, meat reducers and fast-food loving flexitarians.

A range of Oumph! products are available across the Nordic countries, United Kingdom, Ireland, Germany, Netherlands, South Africa and Australia.

Recent awards for Oumph! include: 'Food Product of the Year' - Food Matters Live, UK (2019), 'Best Vegan Meat' - PETA UK (2019 and 2021), 'Best Plant-Based Product' and 'Best Streetfood Brand' - World Food Innovation Awards (2019), 'Best Brand' - World Food Innovation Awards (2021), 'Silver Brand Experience and Activation Lion' at Cannes Lions Festival, for the disruptive Plant-based Human Meat campaign (2022), and 'Best Plant-based Packaging' - World Plant-Based Awards (2022).

About LIVEKINDLY Collective

About LIVEKINDLY Collective

LIVEKINDLY Collective was founded on the belief that plant-based alternatives are key to a sustainable global food system.

As a collective of founders, entrepreneurs and business leaders from across the globe, we are uniquely positioned to maximize impact.

With 450 employees and products sold in more than 40 countries, we are on a mission to make plant-based living the new norm.

We provide consumers around the world with delicious food through our portfolio of plant-based brands: LikeMeat, Fry’s, Oumph!, No Meat, and Dutch Weed Burger. To learn more, visit www.thelivekindlyco.com.

Contacts

Monika Agorelius

Press contact UK Press & PR Contact Tel: +44 (0)7785 71 21 86

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