Lucid Green was founded in early 2018 with a singular mission of building a standard for trust and transparency in the cannabis ecosystem. Lucid Green’s platform provides retailers and distributors a complete touchless inventory management solution – increasing supply chain efficiencies and cost-savings; and brands a channel to connect directly with consumers.
Mission
Lucid Green aims to enable the cannabis industry to work smart, by providing supply chain operational efficiency and brand marketing solutions to help cannabis brands, distributors and retailers reduce costs, increase transparency, and drive revenue.
Our Core Values
PASSION
With unwavering passion, we strive to deliver exceptional products and services to our customers.
INQUISITIVENESS
Embracing curiosity, we seek innovative approaches to provide cutting-edge solutions, staying ahead of the curve.
TRANSPARENCY
We prioritize open and honest communication, ensuring transparency in our business practices and interactions with stakeholders.
MUTUAL RESPECT
Fostering mutual respect, we value the diverse perspectives and contributions of our team, clients, and partners.
RESILIENCE
With resilience, we adapt and persevere through challenges, continuously improving to overcome obstacles and achieve our goals.
Executive Team
Larry Levy
CO-FOUNDER & CEO
Larry brings a wealth of hands-on experience, with a focus on computational linguistics (machine learning), IoT, cryptocurrencies and SaaS based finance and marketing platforms.
Dana Spiegel
CTO
Dana is an expert in Product Development and Engineering who has built multiple successful B2B software startups focused on supply chain, SaaS services, multi-sided marketplaces, and finance, including OnForce, WorkMarket, and Axial.
Filip Luneski
VP, MARKETING
Filip is a senior marketing and sales leader with extensive international experience at some of the world’s most renowned companies, including Coca-Cola, Molson Coors, and Anheuser Busch InBev.
Lauren Owens
VP, OPERATIONS
Lauren has over a decade of deep supply chain and global operations experience across regulated, retail, and ecommerce environments, including Diageo, Eataly, and Firstleaf.
Board of Advisors
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George Stone
FORMER CEO
KALYX PROPERTIES INC.George M. Stone is the former Chief Executive Officer of Kalyx Properties Inc. Kalyx has amassed an unlevered, multi-state portfolio of cannabis properties and is well versed in the regulatory, zoning and operational challenges unique to the cannabis industry.
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Angela Pih
FORMER CMO, CANNACRAFT
Angela Pih is a brand accelerator with decades of experience in cannabis, fashion, beauty, wellness, and premium lifestyle brands. Angela was a recipient of two Cannabis CLIOs for her work with Papa & Barkley and was recognized among Green Entrepreneur's list of "Top 25 Cannabis Brands that Killed it in Marketing in 2019."
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Don Peppers
AUTHOR, SPEAKER, BOARD ADVISOR
Don is one of the world’s foremost authorities on “customer experience” and “customer trust”. For 25+ years he has educated and inspired company leaders and advocated for more transparency across customer interactions. Don was a Founding Partner of Peppers & Rogers Group and is currently a Founder of CX Speakers.
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Jason Senn
CHIEF COMMERCIAL OFFICER STORR
Jason was a founding member at Urchin Software, a pioneer of Google Enterprise and is now focused on using his extensive global network to drive the digital practice at EY, helping young companies build the strategy, structure, and partnership networks to ensure global success.
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Peter McDonough
FORMER PRESIDENT & CMO, DIAGEO NA
Peter has an extensive corporate career leading international consumer marketing organizations. He brings his experiences leading global organizations in industries such as Personal Care Products, Consumer Household Appliances, and Beverage & Alcohol.
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Laurence Wolfe
FORMER SVP, SUPPLY CHAIN OPERATIONS, ACREAGE HOLDINGS
With over 20 years senior level supply chain & operations management experience, Laurence brings expertise in developing supply chain strategy, delivery of value chain optimization, customer value management & operational execution. He has held executive positions at Acreage Holdings, Heineken USA and Pernod Ricard.