Peter McGuinness’ Post

Creative and fun way to help people learn about meat made from plants – the Impossible Ranch in South Carolina is a former cattle ranch that will now grow the crops found in our burgers and chicken nuggets like soybeans, sunflowers, and coconut trees, bringing our meat back to its proper farm-based roots. The future of meat has more options – and more sustainable options – that are better for people’s health and animal welfare. Happy to have an opportunity to rescue the cattle on the ranch, including a baby calf :)

Very fun to see the Impossible Food Truck at Coachella and so many people enjoying Impossible Sliders, Nuggets, and Hot Dogs at Paper Magazine’s pop up! Impossible Foods is being served at events throughout the festival this year – good food for those long hours partying in the desert! 

Truly inspired by the recipients of Operation Homefront's 2024 Military Child of the Year Awards — really makes you feel like a slacker :) We’re very proud and honored to support this year's program and gala in Washington DC. These amazing young people have shown resilience and courage when faced with situations many adults would struggle to manage. And they've made so many meaningful contributions to their communities, schools, and families. They will change the world for good. Thank you John Pray and Operation Homefront for continuing your very important work in service of military families.

Almost all of Canada’s top 100 foodservice operators and over 20,000 attendees turned out for the Restaurants Canada Show in Toronto. Impossible was there to serve our delicious and nutritious food, including Impossible Sliders, Breakfast Sandwiches, Nuggets, and Chili. Still so exciting to see our new branding pop on the show floor!  Huge thanks to the Team for representing Impossible Foods.

Impossible is the official plant-based beef of Disneyland Resort and the official plant-based burger of Walt Disney World. The Epcot International Flower & Garden Festival and the California Adventure Food & Wine Festival happening now feature some exciting new Impossible dishes, including Impossible Chicken Fried Steak and Sausage Gravy, Jamaican Jerk Patty, Chicken Parm and Impossible Beef Stroganoff. Shoutout to Impossible's very own Chef J Michael Melton for hosting a live cooking demo at Disney featuring Impossible Beef tacos. 

Really enjoyed visiting Duke University to speak at the 2024 Alt Protein Conference – and had the opportunity to tour the iconic Cameron Indoor Stadium! Thank you Caitlin Mason, the conference team, and The Duke Alt Protein Project for putting on a great event — was really nice to see that the Impossible Beef Wraps, Meatballs, and Hot Dogs were such a big hit, and will be at all sporting events this coming fall. And thank you Stephen Windham and Pete Moller for the tour. Always energizing to meet and speak with smart, passionate students. Duke caps off a busy few weeks that included stops at Harvard University, Georgetown University, and Rutgers University along with demand meetings, customer meetings, and factory visits all across the country. 

Thanks Forbes and Heather Wishart-Smith for sharing this summary and key themes from our discussion on innovation in the food industry at Georgetown University. How we mass produce food is ready and ripe for innovation to become more sustainable, efficient, and economically viable. And it’s important that all parts of the supply chain come together to understand where we have opportunities and how we can work together for the betterment of people & the planet. Thanks again Drew Peterson for the great event.

Record-breaking Miami Open this year — over 395,000 attendees! Impossible Foods was there with Fuku, serving up juicy Impossible Chicken Nuggets with crispy waffle fries throughout the tournament. 

Great to be in Chicago! Impossible Hot Dogs and Impossible Burgers at opening day (and throughout season) at our new stands at the Chicago White Sox stadium and at baseball stadiums all across the country. Hot Dogs are also hitting store shelves at grocery stores around the country, look for them in the new bright red packaging :)

Congratulations to all of the great companies on Bain & Company's Insurgent Brands 2024 List — proud to see Impossible Foods included for the fourth year in a row! Impossible's success over the years is a reflection of the high quality, breakthrough nature of our products. We're excited to keep building on our growth and help lead the category's next phase of growth and evolution.