Miller Lite and the maker of a classic 'dad shoe' teamed up to create a shoe for beer cans for Father's Day

Hannah Kirby
Milwaukee Journal Sentinel
New Balance and Miller Lite teamed up to create The Shoezie, a shoe-meets-koozie.

Miller Lite and the maker of a classic "dad shoe" teamed up to create a shoe for beer cans for Father's Day.

The Shoezie, a shoe-meets-koozie, is modeled after New Balance's 624 Trainer, according to a news release. It's made with materials from New Balance shoes and features a rubber sole and breathable leather. 

But instead of being shaped like a shoe, it's fitted to a beer can. 

“The Shoezie brings together two brands that confidently celebrate their connection with dads,” Jeff McAdams, New Balance vice president of global marketing, said in the news release. 

Actual dads were selected to be the models for The Shoezie and were put in "relatable dad settings," the news release said. 

Miller Lite selected real-life dads to be the models for The Shoezie and put them in "relatable dad settings," a news release said.

People can enter to win The Shoezie, which comes with a can of Miller Lite, on theshoezie.com from 9 a.m. to 9 p.m. Central Time on Father's Day, June 20. 

People must be 21 and older, and a resident of Colorado, the District of Columbia, Florida, Idaho, Louisiana, Mississippi, Nebraska, Nevada, New York, North Carolina, South Carolina, South Dakota or Wisconsin to be eligible, according to The Shoezie sweepstakes official rules. Each person is limited to one entry. 

Fifty people who entered will be randomly selected to get The Shoezie. Winners will be notified before the end of Father's Day. 

For updates on The Shoezie, visit @MillerLite on Instagram, Twitter or Facebook

Contact Hannah Kirby at hannah.kirby@jrn.com. Follow her on Twitter at @HannahHopeKirby.