FOR IMMEDIATE RELEASE:
HAMMER DOWN HARD announce “CEPHALOPOD” video release date 10/28/20
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Memphis Metal band HAMMER DOWN HARD announce the “CEPHALOPOD” music video will be released on October 28, 2020. LONNIE HAMMER, the innovative mastermind behind HAMMER DOWN HARD, once again proves his prowess as a lyricist and songwriter with his latest release “CEPHALOPOD”. The video’s epic imagery complements the grandeur of the song. HAMMER DOWN HARD teamed up with Director The Brasco, CEO and owner of Durty South Entertainment. His creative direction magically draws viewers into the realm of Lonnie’s world of madness.
“CEPHOLOPOD” is the fifth track off MADNESS SERVES ME WELL, HAMMER DOWN HARD’S second record, and the follow-up to the albums first single “DARK SIDE OF HEAVEN”. Following in the wake of such bands as Disturbed and Avenged Sevenfold, HAMMER DOWN HARD masterfully hugs the line between Hard Rock and Metal while conjuring up a sound all their own. MADNESS SERVES ME WELL is a superb collection of songs that expand Lonnie Hammer’s burgeoning reputation as a prolific songwriter and lyricist and cementing HAMMER DOWN HARD as one of the most essential modern rock acts in recent years.
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MADNESS SERVES ME WELL comes quickly off the heels of the band's hugely successful debut album Total Annihilation. With numerous bands and 18 albums under his belt, LONNIE HAMMER’s drive, talent and determination have elevated him to major-league status within the music industry. During his illustrious career the multi-talented drummer/singer/songwriter been a member and recording artist with the legendary rock band BLACK OAK ARKANSAS, EVERY MOTHER’S NIGHTMARE, and played for JACK RUSSELL’S GREAT WHITE.
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MEMPHIS, TN. Metal powerhouse HAMMER DOWN HARD are living up to their name and firing off their second record in just over a year, MADNESS SERVES ME WELL. The digital release is September 21, 2019, available here. MADNESS SERVES ME WELL is a superb collection of songs that expand Lonnie Hammer’s burgeoning reputation as a prolific songwriter and lyricist and cementing HAMMER DOWN HARD as one of the most essential modern rock acts in recent years. Recorded at CrossTrax Studio in Memphis, TN, the album was produced and co-written with Justin Rimer (Saving Abel, 12 Stones, Full Devil Jacket).
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MADNESS SERVES ME WELL comes quickly off the heels of the band's hugely successful debut album Total Annihilation. HAMMER DOWN HARD’s aggressive new alternative metal draws listeners into dark soundscapes full of emotional catharsis. Featuring heavy metal’s aggressive sound with understandable hard-core delivery and intelligent, descriptive lyrics, HAMMER DOWN HARD brings something new and all their own to Hard Rock and Heavy Metal music listeners. Heavy enough for all metal fans the saw-toothed vocals and engaging lyrics paint the picture while the music physically grabs you and takes listeners on a euphoric ride. MADNESS SERVES ME WELL will be available in the CD and Digital formats.
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The band’s first album, Total Annihilation debuted at #3 as the Most Added record on the Metal Contraband Chart and remained in the Heavy Top 40 for eight weeks. HAMMER DOWN HARD was voted Rockwired Magazine's Artist of the Month for August 2018 by the fans only weeks after their debut and was selected as one of the Top 20 New Bands That Rocked 2018. AXS exclusively premiered the “Total Annihilation” music video on January 3, 2019. “Total Annihilation” AXS Video Premiere link: http://www.axs.com/136290
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Commenting on the new songs, lead vocalist Lonnie Hammer says, “I tried to challenge myself this time when it came to writing songs. I wanted to be heavier but not over the top, to have the hard-core aggression of metal but still stay fundamentally melodic. Songs where someone can grasp it, sing along and carry it in their head. I always want to grow as an artist-musically but even more so lyrically. I prefer to write about relevant, meaningful, relatable topics. I find myself drawn to descriptive lyrics with a poetic flow that are tangible enough for listeners to visualize the story.”
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HAMMER DOWN HARD has been on the road this summer performing with Hinder as well as headlining fairs and festivals. HAMMER DOWN HARD has also shared the stage with Ace Frehley, Skid Row, Autograph.
HAMMER DOWN HARD is:
Lonnie Hammer-Vocals
Randall X Rawlings-Lead/Rhythm Guitar
Mike Dover-Drums
David Soard-Lead/Rhythm Guitar
Daniel Dwight-Bass
MADNESS SERVES ME WELL Track Listing:
Dark Side Of Heaven
Worlds Gone Black
Alpha Dog
Bleeding Out
Cephalopod
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HAMMER DOWN HARD BAND PHOTO
L-R Mike Dover, David Soard, Lonnie Hammer, Randall X Rawlings, Daniel Dwight
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Booking and Press contact:
Manager Kim Allegrezza
301-728-9809
Follow HAMMER DOWN HARD:
Dark Side Of Heaven
The time has come
Envisions clearer
Heed the stories, unfold
Pushing forward to life’s encore
Today or tomorrow
You can’t fight it
In-spite of it
Besiege yourself, all holy
Counting down the final breath now
Oh God help us all
Biding time for pains erase
Closing lights illuminate
Dark Side of Heaven
Just fades away
No point of feeling anguish
No point of second-guessing
Dark Side of Heaven
Just fades away
Illusion mimics
the other side
Reflecting hollow mirrors
Show an ageless face worn shadow
Image just like me
The Mighty hands
reaching out
Send the strength
To call you out by your name
For all good souls remember
Remember everything
Biding time for pains erase
Closing lights illuminate
Dark Side of Heaven
Just fades away
No point of feeling anguish
No point of second-guessing
Dark Side of Heaven
Just fades away
There's no point of moving forward
There's no point I’m moving on
There's no point of moving forward
There's no point I’m moving on
Biding time for pains erase
Closing lights illuminate
Dark Side of Heaven
Just fades away
No point of feeling anguish
No point of second-guessing
Dark Side of Heaven
Just fades away
Worlds Gone Black
Life’s not easy
So show me what you got
What you got...
Black Black Black
Something meant
of what is said now
Everything matters Amen
So what do we all become now
When others fail
we stand
Watch them all melt into shades
Of incandescent gray
The devils make the fools stand out
So shove it in their face
The Worlds Gone Black
The Worlds Gone Black
Backstabbers who hijack
Fighting to take it away
Playing the victim through hopelessness
Preach the hunters who prey
So show me what you got
Black Black Black
The Worlds Gone Black
The punishment
Cry’s total repent
Never making sense
Sovereignty on the soapbox
The lies are spread out all again
We sit here all together
Watch them dying one by one
Burn themselves alive
Nothing but hopeless promises
The Worlds Gone Black
The Worlds Gone Black
Backstabbers who hijack
Fighting to take it away
Playing the victim through hopelessness
Preach the hunters who prey
So show me what you got
Black Black Black
The Worlds Gone Black
The Worlds Gone Black
Backstabbers who hijack
Fighting to take it away
Playing the victim through hopelessness
Preach the hunters who prey
Alpha Dog
A lone slinger,
Passive sinner
No one can judge me
but myself
When Morning comes
Wash it away
I’m worn down to the bone today
Pushing forward a modern slave
So out I ride again
Hit the streets, burning pavement
So watch out my friend
I am the Alpha Dog you see
Can’t stop the Alpha Dog in me
No doubt
They’re out to get me
The lazy cowards
They seek and copy
Buried money
Hide it from me
The blind mice
They still can’t see
I am the Alpha Dog you see
Can’t stop the Alpha Dog in me
Take all the shadows
And cover with light
Up from the ashes
This dog is all fight
Take all the shadows
And cover with light
Up from the ashes
This dog, this dog is all fight
I am the Alpha Dog you see
Can’t stop the Alpha Dog in me
Bleeding Out
I’m still a favorite pastime
You’re never moving forward
Lurking in the shadows
You must think I’m blind
To something unforeseen
It cost you everything
And you still want more
I hope you’re happy today
I’ll never look back
Because Surrender...
Never ever wins
Your worthless time
And senseless lies
A Heartless soul
BLEEDING OUT in vain
Just living my life
Not playing your games
Your Psychotic strife
BLEEDING OUT in shame
Infestation of Damnation
I’ll show you just where I stand
I never battle the buried heads
Now hiding themselves under the dirty sand
I turn away, there's nothing to gain
Sad price to pay for everything
The silence is golden
When you’re not insane
Now it’s time to move along
Your worthless time
And Senseless lies
Heartless soul
BLEEDING OUT in vain
Just living my life
Not playing your games
Psychotic strife
BLEEDING OUR in shame
Worthless time
Senseless lies
Heartless soul
BLEEDING OUT in vain
Just living my life
Not playing your games
Psychotic strife
BLEEDING OUT in shame
Your worthless time
Senseless lies
Heartless soul
BLEEDING OUT in vain
Just living my life
Not playing your games
Your psychotic strife
BLEEDING OUT in shame
Worthless time
Senseless lies
Heartless soul
BLEEDING in vain
Just living my life
Not playing your games
Psychotic strife
BLEEDING OUT again
Psychotic strife
BLEEDING OUT again
You're BLEEDING OUT again
Cephalopod
Pull you under
Under the ocean tides
Pull you under
Only strong survive
Shining down on rocky shores
Enlightens the vivid horizon
Story of the Folklore Gods
Calling out on you
Long armed ocean monster
Quiet and so mundane
Slowly pull them under
Never revealed again
Pull you under
Under the ocean tides
Pull you under
Only strong survive
Rise up straight from the bottom
Giving it all sustain
Rise up you drown them under
The willing must always evade
Rise up straight from the bottom
Turbulence sealing the fate
Rise up the murky ocean chop
Riding the Cephalopod
Amulets caress the breast
Choking away the fears
Scandinavian Sea Lords power
Gods of thunder sound near
The Northern Lights inspiring glare
Reflecting Norwegian waters
Follow the heart with shining flare
Feelings from down under
Pull you under
Under the ocean tides
Pull you under
Only strong survive
Rise up straight from the bottom
Giving it all sustain
Rise up you drown them under
The willing must always evade
Rise up straight from the bottom
Turbulence sealing the fate
Rise up the murky ocean chop
Riding the Cephalopod
Pull you under
Under the ocean tides
Pull you under
Only strong survive
Rise up straight from the bottom
Giving it all sustain
Rise up you drown them under
The willing must always evade
Rise up straight from the bottom
Turbulence sealing the fate
Rise up the murky ocean chop
Riding the Cephalopod
With numerous bands and 18 albums under his belt, LONNIE HAMMER’s drive, talent and determination has elevated him to major-league status within the music industry. During his illustrious career multi-talented drummer/singer/songwriter, Hammer has been a member and recording artist with the legendary rock band BLACK OAK ARKANSAS, EVERY MOTHER’S NIGHTMARE, JONAH 33, and CHOSEN and played for JACK RUSSELL’S GREAT WHITE. Never one to rest on his laurels and always with a few surprised up his sleeve, Hammer will have four (4) records released within the year. Underdog Heroes with BLACK OAK ARKANSAS, the vinyl release of GRIND by EMN, and two (2) with his new band HAMMER DOWN HARD, Total Annihilation and Madness Serves Me Well. LONNIE HAMMER recently launched his solo project HAMMER DOWN HARD, a powerhouse of modern adrenaline-fueled high energy hard rock/metal.
HAMMER DOWN HARD
Hard Rock/Heavy Metal
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HAMMER DOWN HARD was formed by renowned hard rock drummer singer/songwriter Lonnie Hammer (Jack Russell’s Great White, Every Mother’s Nightmare, Black Oak Arkansas) in the Fall of 2017. The brainchild of Hammer, with assistance from manager and business partner Kim Allegrezza (The Allegrezza Agency), HAMMER DOWN HARD features some of the finest musicians in the hard rock and heavy metal music scene. The debut album, Total Annihilation, presents all-star guest performances by members of Shinedown, Candlebox, Saliva, Great White, Black Oak Arkansas, Twelve Stones, Winger and Surrender The Fall.
Total Annihilation debuted at #3 on Metal Contraband's Most Added record and remained in the Heavy Top 40 for eight weeks. Rockwired Magazine fans voted HAMMER DOWN HARD Artist of the Month for August 2018 and Rockwired Magazine named HDH as one of the Top 20 Bands That Made 2018 Rock. AXS exclusively premiered the “Total Annihilation” music video January 3, 2019. “Total Annihilation” AXS Video Premiere link: http://www.axs.com/136290
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Lonnie Hammer branched out into new territory both musically and lyrically with HAMMER DOWN HARD, pushing deep into new creative realms. With honest songs, top notch lyrics, powerful vocals and shear rock fury you can feel the energy as well as the incredible enthusiasm this formidable band brings to the music world. Not only do they rock a crowd, they rule, conquer and certainly get everyone to stand up and take notice. The band’s very first gig was July 11, 2018 at RockFest 2018 in Cadott, WI., that night's main stage lineup was Hammer Down Hard, Autograph, Skid Row and Ace Frehley. Not bad for a first gig!
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Lonnie Hammer is represented by the Artist Management & PR firm The Allegrezza Agency. Hammer is endorsed by Mapex Drums, Xcel Drumsticks, Impression Cymbals and Xzavier Clothing.
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For more information about HAMMER DOWN HARD or to book the band contact:
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Studio musicians-
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LONNIE HAMMER (Black Oak Arkansas, Every Mother's Nightmare, Jack Russell's Great White): Lead vocals and drums
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JUSTIN RIMER (12 Stones): Guitar and bass guitar
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ZACH MYERS (Shinedown): Guitar "Who I Am"
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DONNIE WAYNE SMITH (Winger): Guitar "Total Annihilation" "Wakefield" "Fox On The Run" "Bloodshot Eyes" "Christine"
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WAYNE SWINNY (Saliva): Guitar "Bloodshot Eyes" "Conquer and Divide"
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TONY CARDENAS MONTANA (Jack Russell'sGreat White): Guitar "Fox On The Run"
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BRIAN QUINN (Candlebox): Guitar "Killing Time"
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LOU KAVOURAS (Riot and 2018 Hall of Heavy Metal History Inductee): Guitar "Conquer And Divide"
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DEVON HIGHTOWER (Surrender The Fall): Bass "Wakefield" "Bloodshot Eyes"
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Live band includes-
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LONNIE HAMMER (Black Oak Arkansas, Every Mother's Nightmare, Jack Russell's Great White) Lead Vocals
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RANDALL X RAWLINGS (Sebastian Bach Band) Guitar
DANIEL DWIGHT Bass
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MIKE DOVER (Sebastian Bach Band) Drums
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DAVID SOARD Lead/ Rhythm Guitar
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HAMMER DOWN HARD PRESS
“Total Annihilation” music video premiere on AXS
https://www.axs.com/interview-lonnie-hammer-premieres-total-annihilation-music-video-by-ha-136290
“Do yourself a favor and add this album to your play list and if you are a Rock Radio Station HAMMER DOWN HARD’S version of “Fox On The Run” should be in your rotation. It is one of my favorite covers and is right up there with the best of them.” John ‘Squirrel’ Worley 100.5 WJRL, The Rock of Dothan
“unique, thunderous, but melodically-driven sound” Brave Words
“From the opening track ‘Total Annihilation’ to the last ‘Killing Time’ this album hits hard and doesn't stop until the power goes out. From the Thundering Drums and Bass tick tocking and rocking it never missing a beat to the crunch of the rhythm and the masterful solos of the guitars which were done by some of the best in the Metal business this album has the Cave studio rocking hard and heavy” World Metal Feed
“Hammer Down Hard hits the mark with new all-star project” Vents Magazine
“All these amazing players just on the record alone. Zach Myers from Shinedown, Wayne Swinny from Saliva, Tony Montana…” Just A Rock N’ Roll Junkie
“Loved the way it was written” Just A Rock N’ Roll Junkie
http://www.justarocknrolljunkie.com/hammer-down-hards-lonnie-hammer/
Rockwired Magazine Top 20 Bands That Made 2018 Rock
http://rockwired.com/2018EditorsChoice.html
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Rockwired Magazine Artist of the Month Aug 2018
http://www.rockwired.com/artistofthemonth88.html
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Rockwired Magazine interview
http://rockwired.com/HammerDownHard2018.html
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94.7 The Shark-NY on-air interview
I Am Music Magazine
http://www.immusicmag.com/tag/hammer-down-hard/
On Air with Metal Militia
Share Market News
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