Elevating Student Experiences
Impacting the lives of over 55 million young people nationwide
Our mission of elevating student experiences is critically important to society. We specialize in empowering schools and teams to build the most important brand for students, schools, and communities. Our divisions – BSN SPORTS and Varsity Spirit – create a thriving ecosystem that champions youth participation and fosters passion, enthusiasm, and community engagement. We provide the widest range of high-quality, customized products, services, and experiences that elevate school and team brands.
Powering girls forward
SURGE, BSN SPORTS new girls’ sports program, provides girls sports coaches FREE access to resources to help build your athletes’ confidence, motivation, mental wellness, and more. Because we know that where sports surge, success isn’t far behind.
Transformative services with life changing results
Through IMPACT, our school partnership program, we create highly customized solutions that increase student success and build school spirit. Our solutions include character education, philanthropic programs, school branding, professional development, and other resources.
Involvement promotes youth success and confidence
Research shows participation in extracurricular activities leads to improved academic performance, increased civic engagement, and overall happier students.
Why school spirit matters
Students with higher levels of school spirit are: