Survey on International Marketing

Current trends (e.g. geopolitical, blockchain, trade agreements, etc.)

Foundational marketing theories (market orientation, resource-based view, transaction costs economics, etc.)

Cultural & Institutional differences

International marketing research

Market entry strategies

Marketing mix (incl. channels / pricing / branding, etc.)

Differentiation strategies (segmentation, positioning, etc.)

Other (please specify)

Practical advice on how to market products and services in different cultures.

How to conduct market research in different countries.

How the digital revolution is changing international marketing.

Case studies on marketing abroad.

Frameworks/Techniques/Tools to inform market decisions and generate insights.

Latest research on international marketing

Nothing, i've got everything I need

Other (please specify)

Product portfolio

Pricing

Creative communications

Market research and intelligence

Branding

Competitive positioning

Supply chain and logistics

Commitment to sustainability

Strategic partnerships

Ability to market as local company

Other (please specify)

Student

Educator

Practitioner

Other (please specify)