15^th Annual Township Marketing Summit
3 morning webinars, 16^th, 23^rd & 30^th March 2022

This webinar series consists of 3 sessions to be held on 16th & 23rd & 30 March 2022 and is packed with best practices and our speakers are part of the cream of township professional marketers and after you have read the program below you will want to be there!  Standard delegate rate R5,750 excl vat.

The social marketing mix – best practices at work:  Wed16 Mar '22
 

08h10 – 08h40
Social consumer intelligence – appraising and positioning social engagement channels

• Big platform niche offerings; which ones really matter
• Rising social media channels and why
• Messaging media is still potent
• Generation Z – which channels are really cool
• The measurements that we prefer

Dashni Vilakazi, MD, Media Shop
 
08h45 – 09h10
l#TikTok Made Me Buy It - The explosive growth of community commerce on TikTok

TikTok has revolutionised the way consumers engage with brands and has collapsed the entire purchase funnel. On TikTok, it only takes 10 to 15 seconds to introduce millions of people to a product or brand. Brand building and conversion now take place in one place. This session will dive into...
 the accelerated marketing funnel
 flawsome content and why unfiltered reality is winning with consumers
 TikTok Shopping and opportunities to for advertisers

Julian Jordaan, CEO, 365 Digital


 09h15 – 09h40
What’s up with WhatsApp? And other tech tools to reach your mobile audience

• Recipe for Hot Kasi Take-aways: We explore the ingredients needed and the best methods in conversational and video marketing
• Showcase the latest news that may affect your WhatsApp Business platform, inspire its innovation with local use cases, and explore other opportunities that are one click away.

 Candice Goodman, MD, Mobitainment 
 
09h45 – 10h10
Township talks Instagram

Ryan Mcfadyen, Founder, Have You Heard (invited)

10h10 - 10h20 Comfort Break
10h20 - 10h45
YouTube | Algorithm, Analytics, Content and Features

YouTube is incredibly powerful. It's not feed based, it's linked to a search engine, it's a community building platform and it is constantly bringing out new features to delight audiences. But brands aren't seeing the return and don't know where to place the platform. In this presentation we'll show you where it can fit in and how to drive success.
You will learn more about:

• An overview of the platform and features
• A look into the newest addition, YouTube Shorts
• Communities online - being consistent with high value content - content marketing
• Advertising formats
• What makes good YouTube content

Danilo Acquisto, CEO, Special Effects Media South Africa
 
10h50 – 11h15
For us; By us - it’s the new engagement model of the future

'Sellers of everything from floor tiles to handbags and even consumer packaged goods are discovering the value of letting customers be part of the NPD process and ultimately create their own unique products and services. Retailers have been using Big Data to present a personalised set of products to customers for some time, however brands are now taking this human centred design approach one big step forward into mass customisation. The future successes of business will partly be hinged on their ability to elevate customer loyalty and engagement—using their customer base as an engine for innovation and advocacy.’

Dali Tembo, CEO, The Culture Foundry Co
 
11h20 - 11h45
#TheWifeShowmax: A Local Success Story for Subscription Video On Demand

South African stories told by South Africans are helping drive growth on SVOD platforms. This is most evident when looking at Dudu Busani-Dube's ever popular Hlomu book series which has recently been adapted for the small screen. We take a look at the dynamics and nuances that make this show so popular within the black middle class.

Noah Makholwa, Digital Manager, Nielsen 
 
12h00 closes
   
08h10 – 08h45
Top township awards 2022 – KASI Awards
Hot off the press, how the winning brands are adapting their offerings and customising their communications to reach and engage township shoppers
Sarina de Beer, MD, AskAfrika
 
08h50 – 09h20
Your friendly neighbourhood  brand - tech-savvy Generation Z

There is a trend of artists thinking outside the box, and having the backing of established brands to do so is my favourite and hope it continues long after 2021.  Independent electronic DJ and producer Muzi is a prime example of this.  Teaming up with Jagermeister and DEAD, Muzi created a clothing range that fed into the general worker narrative of his Stimela SeGolide EP, in the lead-up to its drop.  The four-day pop-up shop in Braamfontein was a great way to support the EP’s release by creating original apparel. 
Tecla Ciolfi, Founder & Editor, Texx and the City/ Director, Unicorn Media
 
09h25 – 09h55
Brands relating to the spaza ladder; customising for the right step

• Needs of different types of Spaza shops
• How brands can leverage working with Informal businesses regardless of their size
• One size DOESN’T fit all

Brian Makwaiba, CEO, Vuleka Platform  
 
09h55 – 10h05 Comfort Break
10h05 – 10h35
Independent and Main Market customer engagement – huge reach; huge engagement

• Delivering instant gratification rewards to members, while simultaneously gathering detailed shopper data and insights on customer behaviour.
• Utilising “last mile” engagement to drive customer “pull” for brands
•  Dynamic and integrated point of sale; see best practices in action

Andrew Weinberg, CEO, Retail Engage
 
10h40 – 11h10
Why big brands need to invest in the township music economy
 Kasi slanted millennials and Generation Y are actively creating the music which backtracks many of the marketing campaigns.
 Kasi music legitimised brands through a unique brand PR.
 Locally owned brands are leveraging their insights to resonate with the very same market that they grew up in.
Thato Tshabalala, Founder/CEO, Native Scope Communication
 
11h15 – 11h45
The importance of CUSTOMER-centric marketing - building long lasting relationships

Customer-centric marketing gives businesses a competitive edge and improves longevity.
Karyn Strybos, Marketing Manager, Everlytic
 
11h45 – 11h55 Comfort break
12h00 – 12h30
SA’s townships: quo vadis podcasts?

• MacG’s “Podcast & Chill typically attracts 1-million viewers for a single episode (eat that traditional radio and TV)
• “We listen through SoundCloud and Audio Mack, and Spotify ….”
• “What I enjoy about podcasting is that everything is alive.  It's an ongoing conversation, and it’s genuine.” says Shaun Tha Don who is a rapper with the IMK crew in Langa.

Jon Savage, Founder, inBroadcasting
 

• AfricaScope SA is the geospatial partner of the Market Research Foundation (MRF) and brings a new dimension to consumer data through the geocoding of the Marketing All Product Survey (MAPS)  to create GeoMAPS.
• 22 categories of questions from demographics, income, psychographics, finance, loyalty, household expenses.

• “You’ve got to start with the customer experience and work backwards to the technology”, that’s what Steve Jobs said, and that’s what we’ve done
• Customer Care - wherever, whenever on the customer’s platform of choice
• Updating customer info now now; technology really helps

• Building sustainable relationships with traders
• Involving stores and brands in food relief showcase 
• Brand sampling and data collection showcase 

• How to engage target community groups within a specific location
• Drive feet into local retailers
• Get winning analytics and insights

 
Closes 11h45

Ts & Cs Apply refer www.marketingmixconferences.co.za
Enquiries: [email protected] | 072 540 6780