Medical Sales Accelerator Zed Williamson and Clark Wiederhold

How often do you receive medical attention only to be blindsided by a huge invoice? Why does the issue only seem to exist in the medical space? And what can we do to promote transparency in the industry?
In this week’s episode, sponsored by Alpha Sophia, Dr. Eva Imperial, CEO and founder of iHLTH, shares her motivation for starting an organization that brings transparent pricing to lab tests and allows patients to bypass the doctor's office for these services. Her story highlights a personal and professional journey towards making healthcare more accessible and affordable, challenging the status quo of opaque healthcare pricing and practices.
What we discuss in the episode:
The negative ripple effects on patient care and the healthcare system due to high costs The importance of transparent pricing in healthcare Navigating the complexities of healthcare costs Solutions and innovations to make lab testing more accessible How professionals can advocate for patient affordability Resources from this episode: 
Get the free MedTech Talk Tracks for Action Alpha Sophia iHLTH Social Media: 
Connect with Eva on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn  

Burnout plagues us all at some point in our professional lives, but it’s not always easy to identify, or overcome. So how can you master your profession if you’re unable to master your own feelings? It requires grit and resilience.
In this week’s episode, sponsored by Alpha Sophia, Danielle Cobo, a transformational speaker, bestselling author, and seasoned medical sales professional, shares invaluable insights on resilience, leadership, and overcoming adversity. With a career spanning 15 years in the competitive realm of medical sales, Danielle has not only excelled but also transformed her hardships into opportunities for profound personal and professional development. Through her journey, Danielle offers actionable strategies for dealing with burnout, embracing vulnerability, and setting the foundation for a fulfilling career in medical sales.
Tune in for more on:
Strategies for overcoming burnout The positive impact of resilience and self-reflection on career growth and development Actionable tips for turning life’s challenges into stepping stones for success How vulnerability strengthens leadership Resources from this episode: 
Get the free MedTech Talk Tracks for Action Alpha Sophia Unstoppable Grit (Book) Unstoppable Grit (Podcast) Social Media: 
Connect with Danielle on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

In the dynamic world of MedTech, where innovation is the lifeblood of progress, Jay Pendleton, founder of MedTech Voice, offers a compelling perspective on the power of storytelling in building trust and driving success.
In this week’s episode, sponsored by Alpha Sophia, Jay underscores the importance of authenticity and digital trust in a landscape inundated with content and information overload. We also learn about his journey from the corporate MedTech world to the realm of entrepreneurship, highlighting the pivotal role of storytelling in shaping brand identity and fostering connections.
In the episode, we also discuss:
Bridging the gap between business and medicine through authentic narratives Empowering MedTech professionals to navigate the complexities of the industry with clarity and purpose Helping physicians humanize their brand Assisting MedTech companies in crafting compelling stories A roadmap for driving tangible outcomes in an ever-evolving MedTech ecosystem Resources from this episode: 
Get the free MedTech Talk Tracks for Action Alpha Sophia MedTech Voice Episode 25 with Jay Pendleton Social Media: 
Connect with Jay on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn  

The long and tedious patent process has become an outdated source of delay for innovators across the globe. With today’s technology, you can protect your innovations faster than ever. So when should you pursue a patent? And how can startups thrive in this rapidly evolving space?
In this week’s episode, sponsored by Alpha Sophia, Bao Tran, founder of PowerPatent Inc., joins us to explore the crucial role patents play in the medical device startup landscape. Dispelling common misconceptions, Bao emphasizes patents as assets rather than expenses, enabling startups to attract investors and safeguard their market presence. We also discuss how startups can efficiently navigate the patent process to ensure timely protection and competitive advantage by leveraging technology and strategic filing approaches.
What we discuss in the episode:
The pivotal role of patents in driving innovation and success The significance of patenting seemingly straightforward innovations The indispensable value of strategic patent management Actionable insights for MedTech entrepreneurs and innovators Understanding the nuances of patent strategy in a rapidly evolving industry Resources from this episode: 
Get the free MedTech Talk Tracks for Action Alpha Sophia PatentPC Social Media: 
Connect with Bao on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

We all strive for financial freedom, but are we approaching it the right way? What if the traditional path is no longer the most effective path? Lane Kawaoka, author of “The Wealth Elevator” asked himself these same questions before challenging the status quo.
In this week’s episode, sponsored by Alpha Sophia, Kawaoka joins us to share his journey from the traditional path of a civil engineer to a savvy real estate investor and financial strategist. He challenges common beliefs about investments and taxes, offering eye-opening insights that defy conventional wisdom. Lane also discusses his approach, which involves leveraging alternative investments like rental real estate and syndications to create passive income streams that significantly reduce tax liabilities.
What we discuss in the episode:
The importance of education when navigating unconventional paths to financial freedom The benefits of a reliable community to help guide you through unfamiliar processes Practical strategies for exploring new avenues of wealth accumulation Actionable steps towards financial freedom through alternative investments Resources from this episode: 
Get the free MedTech Talk Tracks for Action Alpha Sophia The Wealth Elevator Get the Book Social Media: 
Connect with Lane on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn

All paths lead to growth… if you can stop running from yourself. But what does it really take to stop searching and start living? Mark Wigginton, certified professional coach, sales strategy advisor, and founder of Focusing on Results unlocked his full potential when he decided to change his focus.
In this week’s episode, sponsored by Alpha Sophia, Mark shares his story of transformation, from navigating career shifts to finding clarity and purpose by embracing his core values. He also touches on insights from his diverse career path, emphasizing the recurring importance of customer focus, rapport-building, and persuasive communication.
Tune in for more on:
Actionable steps towards clarity and growth in your career and personal life How aligning with your core values can lead to success and fulfillment The significance of understanding and embodying customer-centric principles The power of effective communication and engagement in sales interactions The transformative potential of self-awareness and purpose-driven action Resources from this episode: 
Get the free MedTech Talk Tracks for Action Alpha Sophia Focusing on Results VIA UPenn Enlightened Leadership Selling to Vito Selling Above and Below the Line Social Media: 
Connect with Mark on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn