COPYWRITING INTERN - Remote

Roles & Expectations of Copywriting Intern

This role is highly collaborative with Brianna and the marketing team. Please report directly to Brianna for questions, concerns, and ideas.

Content Creation:

• Blog Writing:

  • Generate creative and engaging blog content for Boise Fashion Week's website.

  • Research industry trends, fashion topics, and relevant themes for blog articles.

• Email Newsletter Copy:

  • Draft compelling and informative copy for Boise Fashion Week's email newsletters.

  • Collaborate with the marketing team to ensure alignment with promotional goals and messaging.

Editorial Planning:

• Content Calendar:

  • Contribute to the development of an editorial calendar for blogs and email newsletters.

  • Coordinate content release schedules to coincide with key events and promotions.

• Theme Development:

  • Work with the marketing manager to develop themes and storylines for blog series and newsletter campaigns.

  • Ensure consistency in messaging across different content pieces.

Collaboration with Marketing Team:

• Brainstorming Sessions:

  • Participate in brainstorming sessions with the marketing team to generate creative ideas for content.

  • Contribute copywriting perspectives to integrated marketing campaigns.

• Collaborative Editing:

  • Collaborate with the marketing manager and other team members to edit and refine copy.

  • Ensure that the tone and style align with Boise Fashion Week's brand voice.

Research and Industry Insights:

• Fashion Industry Research:

  • Stay informed about current trends, designers, and developments in the fashion industry.

  • Infuse industry insights into blog content to keep it relevant and engaging.

• Audience Research:

  • Research the preferences, interests, and demographics of Boise Fashion Week's target audience.

  • Tailor copywriting to resonate with the audience's preferences.

Copy Editing and Proofreading:

• Quality Control:

  • Conduct thorough proofreading and editing of blog articles and newsletter copy.

  • Ensure accuracy, clarity, and adherence to brand guidelines.

• Consistency Checks:

  • Maintain consistency in language, style, and messaging across all written materials.

  • Work with the marketing manager to address any inconsistencies.

Performance Analysis:

• Engagement Metrics:

  • Monitor engagement metrics for blog posts and email newsletters.

  • Provide insights into the performance of written content and suggest improvements.

• Reader Feedback:

  • Gather and analyze reader feedback to understand preferences and adjust content accordingly.

  • Use feedback to enhance the effectiveness of future copywriting efforts.

Training and Development:

• Skill Enhancement:

  • Seek opportunities for skill enhancement in copywriting, storytelling, and content marketing.

  • Attend relevant workshops or webinars to stay updated on industry best practices.

• Feedback Incorporation:

  • Actively seek feedback from the marketing manager and other team members.

  • Incorporate constructive feedback for continuous improvement.