An Enrollment Leader’s Guide to Diversity Strategy

Steps You Can Take Right Now to Start Identifying, Engaging,
and Enrolling More Underrepresented Students

Given the nation’s growing focus on diversity, equity, inclusion, and justice, the role that colleges play in fighting—or perpetuating—systemic racism and promoting social mobility is facing more scrutiny than ever before.

The related challenge for enrollment leaders is perhaps best summarized by the question that so many report hearing from their boards and presidents: “Why are we not enrolling more underrepresented students?” This white paper aims to answer that question and to point a way forward for admission teams.