If you’re looking for tactics and strategies on how to position and communicate your company’s past performance, this course will change how you market, communicate and differentiate your products and services. In this educational, fast-paced, and high-energy e-course, we’ll look at how most companies market their “experience” and past performance with moderate success and little to no differentiation. Then we’ll examine several real-world examples where you will learn to map the value for each of your contracts and then “bridge” them to improve market position and increase your company’s perceived maturity. Whether you are an entrepreneur, small or large business, targeting the public or private sector, this course will open your eyes to how you can more strongly market your company and the products or services you sell.