Seeking NHTSA review of the Origin

Cruise has taken a big step toward our vision of a safer, more sustainable and accessible transportation future. Together with General Motors, we have filed a petition seeking approval from the National Highway Traffic Safety Administration (NHTSA) to build and put the Cruise Origin into commercial service. 

The Cruise Origin is among the most innovative vehicles in history: a zero-emission, shared, electric vehicle that has been purposefully designed from the ground up to operate without a human driver. This means it does not rely on certain human-centered features, like a steering wheel or a sun visor, to operate safely.

At Cruise and GM, safety is our mission. This petition both demonstrates how the Origin achieves safety objectives of existing standards, and helps enable future AV regulations. NHTSA has made clear in public testimony and regulatory actions, that in order to consider the development of AV standards, they first need more information from real world AV operations. We believe this petition can help enable that outcome: learnings from the Origin, which is designed to improve overall road safety, can help inform the creation of new, updated regulations and standards.

Moreover, the Origin is not innovation for its own sake. In the spirit of the U.S. Department of Transportation’s six guiding principles for work on innovation in transportation, the Origin is in service of something greater: driving environmental sustainability, ensuring U.S. leadership in developing and manufacturing autonomous technology and artificial intelligence, supporting the American workforce, and promoting accessibility.

Every Origin will be a zero-emission, shared, electric vehicle — helping to reduce the nation’s reliance on oil, as well as the emissions that disproportionately burden historically underserved communities. The Origin will help expand mobility options for seniors, people who are blind or have low vision, and other communities that have traditionally faced barriers in access to reliable transportation. And the Origin will be manufactured at GM’s Michigan Factory ZERO, supporting and creating American jobs, promoting economic growth, and advancing the long-term success of the U.S. manufacturing sector and America’s automotive industry. 

The submission of this petition signals that Cruise and GM are ready to build and deploy the Origin, here in America. We look forward to NHTSA’s thorough review of our petition, and stand ready to continue working closely with them to ensure the safe and responsible deployment of this technology.