William Hill Eyes Caesars Online Gaming After Cantor Sports Deal
- British firm seeks growth in online blackjack, slots, poker
- CG takeover adds sportsbooks in well-known Las Vegas hotels
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British bookmaker William Hill Plc completed its purchase of CG Technology, the sports-betting outfit spun off from Cantor Fitzgerald LP, and will now shift its focus to merging its U.S. business with the online casino operations of longtime partner Caesars Entertainment Inc.
Joe Asher, U.S. chief executive officer for William Hill, confirmed the company is in discussions with Caesars about combining their sports-betting and online-gaming businesses. Caesars already owned 20% of William Hill’s U.S. arm under in a deal cut two years with Eldorado Resorts Inc., which took over Caesars in July.