Delivering meaningful Insights for your needs
MARKETING RESEARCH AND STRATEGY
EXPERIENCE
More Than 20 Years of Market Research - 10 Years+ Specific to Face to Face Marketing Across Industries and Audiences
Brian Sherwood has established himself as a global thought leader in the marketing science of quantitative and qualitative research that leads to actionable insights used to drive business growth. Combined with his management skills and leadership talent, he has created a career highlighted by innovation and outstanding relationships with client companies ranging from small to medium businesses to Fortune 100 enterprises. His creativity, energy, and drive, combined with the quality of the work his teams produce, have earned him the respect of the people he works with, both colleagues and customers located around the world.
CONSULTING SERVICES: INDUSTRY AND MARKET EVALUATION
CUSTOMER EXPERIENCE / BEHAVIOR / ATTITUDE RESEARCH
INNOVATION, IDEA GENERATION, PROCESS IMPROVEMENT
Define Objectives
All research and analysis should come from a good set of goals and objectives
Research
Design
Research should inform and provide actionable results based on objectives - methodology should reflect the need
Execute
Once objectives and design are set, it is time to execute the research
Analyze
Research results need to be reviewed and analyzed for salient patterns and new opportunities to be identified
meaningful recommen-dations
The results are in and now you need to react. Research and analysis shouldn't just inform, it should give direction
