Nearly 9 in 10 professionals are on social media at least once a day. What platforms are they on? And what else are they doing during the workday?
Keep reading for exclusive insights from our panel of business professionals.
SOCIAL MEDIA
Facebook, LinkedIn, and Instagram are the top three most used social media platforms.
8 in 10 professionals use social media for socializing with friends and family.
MUSIC STREAMING
More professionals use a paid music streaming service than an ad-supported service.
Spotify dominates while Amazon Music, Pandora, and Apple Music are almost evenly split.
42% use music streaming services most often during the workday.
VIDEO STREAMING
3 in 5 professionals are subscribed to 2+ video streaming services.
Professionals are planning to sign up for a paid video streaming service in the next year.
MOVIES & TV SHOWS
Storylines drive viewership. Nearly 80% of professionals watch Movies or TV Shows for the storyline. 7 in 10 look to recommendations from friends, family, or coworkers.
More professionals enjoy comedy and action content.
Over half of professionals A18-34 discuss movies or TV shows during the workday.
OOH media (billboards, elevator/lobby screens, transit shelters, cinema, rideshare screens) influences decisions to watch a newly released movie or TV series among...
NEWS
Half of professionals get their news from cable news networks or from publisher apps/websites.
CNN is the leading news media outlet used among professionals.
About
Captivate Office Pulse offers marketers timely insights from a proprietary panel of business professionals, manage by our partners at Alida. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes a number of desirable audiences including C-level executives, millennials, middle management, small business owners, working women and working moms.
